Digital Marketing Benefits for Small Businesses

 

Digital marketing levels the playing ground for small businesses

 

 

Due to limited capital, it is very difficult for small businesses to compete with bigger brands. Unlike outbound marketing, digital marketing levels the playing ground thus allowing even the smaller businesses to be more competitive. Thanks to online marketing strategies, small businesses get the chance to market their products or services locally, nationally, and even globally.

 

 

 

 

 

 

 

 

1. Digital marketing is the most track-able and measurable form of marketing.

Digital marketing is definitely the surest way to know and measure your marketing success rate over a given time. With traditional forms of advertising like radio and newspapers, it is very hard to know if your marketing strategy is really working. However, with online marketing strategies there are various tools that you can use to see which tactics are working and which one do not. By doing that, you can take the insight you gained and easily adjust your online marketing campaigns for greater success. 

 

 

 

 

2. Digital marketing is the most cost-effective way of marketing.

This is arguably the most important benefit of digital marketing. Looking back at traditional marketing, it is obviously very difficult for small businesses to compete with well established brands due to their limited funds. However, the only major cost that comes with digital marketing is time. This means that even the small businesses can get the most out of their marketing budget.

 

 

 

 

3. Digital marketing allows you to target and re-target your ideal buyers.

When a business places an ad on newspaper or purchases a billboard space, it cannot really determine whether the messages will reach home it’s target audience. Although there may be a few ways to improve this success, it still remains inferior to digital marketing. The good thing with digital marketing is that you can be sure your target buyer will view your ads. This is normally done through SEO by searching the web for topics that are relevant to your consumers. While pay services like pay-per-click, and social media ads enables you to target your audience even more at a small cost, you never have to worry of spending money on ineffective ads.

 

Good Resources:

 

https://theunsettler.tumblr.com
https://www.searchenginejournal.com/internet-marketing/230047
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What is Acupuncture?

 

Acupuncture facts

 

Acupuncture is a component of the health care system of China that can be traced back at least 2,500 years. The general theory of acupuncture is based on the premise that there are patterns of energy flow (Qi) through the body that are essential for health. Disruptions of this flow are believed to be responsible for disease. Acupuncture may, it has been theorized, correct imbalances of flow at identifiable points close to the skin.

The practice of acupuncture to treat identifiable pathophysiological (disease) conditions in American medicine was rare until the visit of President Richard M. Nixon to China in 1972. Since that time, there has been an explosion of interest in the United States and Europe in the application of the technique of acupuncture to Western medicine.

Acupuncture is a family of procedures involving stimulation of anatomical locations on or in the skin by a variety of techniques. There are a variety of approaches to diagnosis and treatment in American acupuncture that incorporate medical traditions from China, Japan, Korea, and other countries. The most thoroughly studied mechanism of stimulation of acupuncture points employs penetration of the skin by thin, solid, metallic needles, which are manipulated manually or by electrical stimulation.

 

Acupuncture has been shown to be effective for the treatment of nausea and vomiting in adults following surgery or taking chemotherapy and post-operative dental pain. Acupuncture may be effective in treating a number of other conditions. More research is needed to define more precisely the role of acupuncture in health care.

 

 

For what conditions has acupuncture treatment been found helpful?

 

The National Institutes of Health (NIH) Consensus Development Program was established in 1977 and is designed to assess health technology. The program organizes major conferences that produce consensus statements and technology assessment statements on controversial issues in medicine important to health care providers, patients, and the general public. The following statement is from the NIH Consensus Development Statement on Acupuncture on November 3-5, 1997.

Acupuncture as a therapeutic intervention is widely practiced in the United States. There have been many studies of its potential usefulness. However, many of these studies provide equivocal results because of design, sample size, and other factors. The issue is further complicated by inherent difficulties in the use of appropriate controls, such as placebo and sham acupuncture groups.

However, promising results have emerged, for example, efficacy of acupuncture in adult post-operative and chemotherapy nausea and vomiting and in post-operative dental pain. There are other situations such as addiction, stroke rehabilitation, headache, menstrual cramps, tennis elbow, fibromyalgia, myofascial pain, osteoarthritis, low back pain, carpal tunnel syndrome, and asthma where acupuncture may be useful as an adjunct treatment or an acceptable alternative or be included in a comprehensive management program.

Findings from basic research have begun to elucidate the mechanisms of action of acupuncture, including the release of opioids and other peptides in the central nervous system and the periphery and changes in neuroendocrine function. Although much needs to be accomplished, the emergence of plausible mechanisms for the therapeutic effects of acupuncture is encouraging.

The introduction of acupuncture into the choice of treatment modalities that are readily available to the public is in its early stages. Issues of training, licensure, and reimbursement remain to be clarified. There is sufficient evidence, however, of acupuncture’s value to expand its use into conventional medicine and to encourage further studies of its physiology and clinical value.This statement is representative of the opinions of current standard medical practice.

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Learn How To Plan A Trip Right Every Time

Traveling with a large group of friends can make for a really amazing vacation. There is nothing better than going on vacation with friends, and there are lots of travel destinations that can accommodate large groups. This article will give you some ideas for maximizing your fun on your next group adventure.

If you are a woman traveling overnight on business, be sure that the blouses and underthings you wear and bring can be washed in the sink and hung up or blow-dried. Missed luggage and/or connections can mean you arrive at a hotel late at night, with only the clothes on your back to wear the next day. Lightweight, wrinkle-free polyester or microfiber blouses and tops can be washed and hung up, and will be dry in the morning, as will all your lingerie.

When traveling it can make a big difference to travel when it is not a holiday or popular vacation time. If one goes on a time that is unlikely to be a popular vacation time they can avoid many hassles. There will be less crowds and waits for attractions. One can have a much more relaxed time.

Check out last minute travel deals. If you have the flexibility in schedule and destination, you can save a lot of money by booking your travel at the last minute. Many hotels and airlines drastically reduce prices for dates in the near future to fill seats and rooms that will otherwise go empty.

If you want to plan a successful trip, you should establish a budget. Think about things such as travel expenses, accommodation, food, and money to visit attractions and pay for gas once on location. If your trip seems a little too expensive, look for cheaper accommodation or wait until you have enough money saved up.

Before you go through airport security, make sure you put the extra change or your car keys in your carry-on. Keeping the line backed up because you have to take change out of every cargo pocket is a nuisance but easily avoidable. With that said, loosen your shoes laces before you get to the bin area so you slide your shoes off.

Everyone knows that airplane food is not exactly gourmet. A good tip is to take along your favorite spice or hot sauce, and dress up your rather bland meal. It will add that extra kick to your food, and will help it go down a little bit easier.

If you’ve been travelling long distance with kids, stop at a playground or park before you get to the hotel, to let them run off some pent up energy. Another thing you can do is to hit the pool, as soon as you get to the hotel. This will help keep them quieter while you’re in the hotel. Not only will your appreciate the peace but the other guests will, as well.

Even if you are planning an extended stay in a foreign country, there are some items you should leave behind, mostly as a precautionary measure. Valuables such as jewelry, are safer at home than they are overseas. While the desire to bring a reminder of home with you is understandable, don’t take sentimental or one-of-a-kind items that can’t be replaced. Remove unnecessary, yet important items from your wallet, including credit cards that you don’t need and your Social Security card.

Local travel is a great way to see your own area, while still feeling you are getting away. You can stay in local inns and hotels for much less than traveling out of the area you live in. No matter where you live, it is possible to enjoy this area as a vacation spot and learn more about your own local history and landmarks.

Long flights are notorious for cramped quarters. If you stay cramped in your seat for the entire time, there is the possibility you could develop deep vein thrombosis, which can lead to blood clotting in your legs. Take some time to walk around and stretch your legs at least once every hour.

Stay healthy while traveling by remembering not to overwork yourself. Travel itself can be a strain on your body so make sure you aren’t scheduling in activities for every waking moment of your trip. Include ample down time when trip planning so you can recharge your batteries and stay at your peak for the duration of your travels.

If you are looking for a place to eat while traveling, ask your cab driver. They know of all the good local food joints that won’t cost you an arm and a leg to eat at. You can also just look to see which restaurants have cabs parked in front of them. That is a strong indication that the establishment has good food at a low price.

As was stated in the beginning of this article, there is nothing better than going on a trip with a big group of friends. Traveling with a group opens the door to many different activities that are sure to be a great time. Apply the advice from this article for maximizing your fun the next time you and your friends travel.

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